Accelerating Experimentation in APAC

I help ambitious APAC companies build high-performance experimentation engines: faster, smarter, and with less friction.

Join organisations I've helped, like these:



What I Do

Ignition Sprints

Short, high-impact engagements like training, audits, and strategy design to unblock teams fast.

Embedded Leadership

Fractional leadership (1–3 days/week) to drive experimentation from within.

Advisory Support

Retainer access to expert input to help teams maintain momentum and keep sprinting.



Who I Work With

I work with data, product, and growth leaders at:

Digital scale-ups building their first structured program.

Enterprise teams pushing through complexity.

Businesses stuck between ambition and execution.



Why Me

After a decade building experimentation programs at Meta, Booking.com, and Canva, I now help APAC businesses move faster and smarter with world-class strategies adapted to local realities.I’ve seen what works and what doesn’t. I bring a mix of sharp strategy, sleeves-rolled-up support, and no-nonsense guidance.



Testimonials & Awards



Want to accelerate experimentation in your business? Let’s chat.

Email [email protected],
or message via linkedin.com/in/drsimonj

© DrSimonJ Pty Ltd.
ABN 81674915210